TillDeath is a boutique production company specialising in wedding films, portraits and documentary content. In 2016 the brand began as a rebellious teenager – disruptive, unconventional and hungry to prove themselves. They believed the style of wedding videos had become stale and was screaming to be changed. TillDeath didn’t care about fancy cameras or effects, they focused on real people, real stories and getting amongst it. They were different, passionate and developed a reputation for producing amazing films. Today, there are so many filmmakers making incredible work, creating new niches and styles that alternative is no longer alternative – it’s the norm.

From young ‘punk’ brand to industry leader, TillDeath needed an identity that stayed true to their values and style, while communicating their maturity and level of craft. The brand centres around storytelling, beginning with the logo, a bespoke typeface with fine ligatures that symbolise love and human connection. The name breaks apart to allow a story to be told within, enriching its meaning and allowing for fun, creative and beautiful stories to be told. The exhibition of their films brings the party, utilising motion and energy to create an identity that is more sophisticated, edgy as ever and fucking fun.

TillDeath.com.au

CREDITS

Creative direction, custom wordmark, copywriting: Joseph Dennis
Web design and development: Cameron Murray

Type set in Black Mamba by Swiss Typefaces, Riposte by Good Type Foundry and Messer by Inga Plönnigs.

AWARDS

2021 Communication Arts Design Annual: Award for Excellence
2021 PADC Awards: GOLD Design: Brand Scheme - Under $20,000
2021 PADC Awards: SILVER Communication Crafts: Best Typography
2020 AGDA Awards: DISTINCTION Identity: Branding Small Business
2020 AGDA Awards: JUDGE’S CHOICE Identity: Branding Small Business
2020 AGDA Awards: FINALIST Crafts: Writing for Design